Working with PIOs

An online/print supplement to Explaining Research

Working with PIOs coverJapanese translation now available
Translated by Yutaka Iijima ¦ Edited by Saeko Okada (2014)

Public Information Officers (PIOs) can be invaluable allies in your communication efforts. They can offer expert help as well as access to the communications machinery for reaching the media and other important audiences. This online/print guide aims to help you develop the most productive relationships with PIOs—whether they are in your institution, at a journal, in a scientific society, or in your funding agency.

Links to chapters:

  1. A Sales Rep or a PIO/Journalist?
  2. PIOs in Different Institutions Face Different Issues
  3. How PIOs Can Help You
  4. Get to Know Your PIO
  5. How to Help Your PIO
  6. Work With PIOs Outside Your Institution
  7. Understand Embargoes, Pro and Con

References

Read Working with Public Information Officers as an online booklet

Order print copies of Working with Public Information Officers
© 2010 by Dennis Meredith
Published by Glyphus L.L.C.
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What they're saying about Working with Public Information Officers:

Scientists who want to communicate their work are plentiful; those who want to do it well or do it better are more rare. The former need Working with Public Information Officers; the latter will find it a joy. This is the take-along booklet with powerful take-it-to-heart messages, full of wit and wisdom.
Joann Rodgers
Faculty Scholar and Senior Communications Adviser
Johns Hopkins Berman Intitute of Bioethics
Consultant, Johns Hopkins Medicine

This handy guide is filled with examples from universities, national laboratories, corporate facilities and other research settings. Some of the country's best public information officers explain how your research can get the attention it deserves, in ways that won't waste your time or make you uncomfortable.
David Jarmul
Associate Vice President, News & Communications (Retired)
Duke University

Imagine squeezing four decades-worth of know-how and experience about communicating science from the minds of Dennis Meredith and dozens of his colleagues. That would be the only thing better than this little book. Culling from the mountains of expertise he gathered in writing Explaining Research, Dennis has provided both a roadmap for newbies in the field and a refresher course for us old-timers. Every science communications operation should have several copies close at hand.
Earle Holland
Assistant Vice President for Research Communications (Retired)
Ohio State University

It's hard to think of a better resource for our craft—or a more experienced and savvy practitioner than author Dennis Meredith. This guide to our business is essential reading for anyone treading the academic science writing and media relations landscape. If you are in the business of wrangling scientists, working with science journalists, and putting discovery into societal context, this work belongs on your desk and in the hands of every scientist willing to take the time to absorb its many valuable lessons.
Terry Devitt
Director of Research Communications
University of Wisconsin-Madison