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Introduction: Explaining your research is a professional necessity
- Understand your audiences
- Plan your research communication strategy
- Give compelling talks
- Develop informative visuals
- Create effective poster presentations
- Write clear research explanations
- Build a quality Web site
- Forge your research communications strategy
- The essential news release
- Craft releases that tell your research story
- Target releases to key audiences
- Produce effective research photography
- Produce informative research videos
- Organize dynamic multimedia presentations
- Create e-newsletters, wikis, blogs, podcasts, social networks, and Webinars
- Write popular articles, op eds, and essays
- Author popular books
- Become a public educator
- Persuade administrators, donors, and legislators
- Parse publicity’s pros and cons
- Understand journalists
- Meet journalists’ needs
- Prepare for media interviews
- Make the interview work for you
- Protect yourself from communication traps
- Manage media relations at scientific meetings
- Should you be a public scientist?