Explaining Research: How to Reach Key Audiences to Advance Your Work
Communication tools are as essential to your research as your instruments
Your research success depends not only on conducting incisive experiments and publishing in top journals. You must also explain your work clearly and engagingly to important audiences: your colleagues, potential collaborators in other disciplines, officers in funding agencies and foundations, donors, your institution's leaders, corporate partners, students, legislators, your own family and friends, journalists, and the public.
Explaining Research, published by Oxford University Press, is the first comprehensive book to give you the tools and techniques to reach all these audiences effectively.
This authoritative guide shows you how to
*Explore the Table of Contents and Amazon Search Inside
*Read the Introduction.
*Use the References & Resources section and Communication Tipsheets and share them with your colleagues.
* Learn how to benefit from your institution's communicators by reading "Working with Public Information Officers."
*Order your copy now.
Praise for Explaining Research
... an avalanche of guidance on every facet of explaining research, from giving compelling PowerPoint presentations to advising museum exhibits, shooting video, writing press releases, and talking with the media and with policymakers.
...a huge range of tools and techniques are presented and successfully explained .... The book is consistently positive and encouraging, convincing the reader to step up and engage with the public, balancing aspirational suggestions with cautionary tales. Meredith wears his extensive experience lightly and his engaging style and up-to-date material are sure to make this book extremely popular as the need to tailor research communication to new audiences grows.
Analytical and Bioanalytical Chemistry
November 8, 2010
...a well thought out How-to guideline for scientists who wish to create a communication strategy that is effective in today's world.... He creates a compelling case to motivate scientists into action and he provides an authoritative guide to show how it can be done. Any scientist in today's culture of media should have 'Explaining Research' on hand.
The Physiologist, American Physiological Society
...a fabulous guide for scientists seeking to communicate the fruits of their labours.... Meredith offers stacks of advice on everything from creating a great website and crafting a well-written press release to preparing online videos and writing a blog. It is inspiring stuff, yet rooted in reality...
June 2, 2010
... an excellent guidebook, full of practical tips and advice and, just as important, key things to avoid and illustrations of how not to do it, so that readers can, as the subheading says, 'reach key audiences to advance their research'.
It is so important for scientists and engineers to communicate their work to the public no matter what field they are in. Explaining Research provides great advice to those new to the experience, and there's opportunity for the more experienced among us to learn, too.
Peter Agre, M.D., Nobel Laureate and former President, AAAS
... a must-have, must-read not only for its primary target audience, scientists, researchers and engineers, but also, given the new media landscape, for just about anyone eager to enhance his/her science communications skills (be it as aspiring journalist, public information specialist or educator). Do yourself a career-enriching favor and get it.
Ben Patrusky, Executive Director Emeritus, Council for the Advancement of Science Writing
What every scientist needs—a communication coach who gives you the tools to succeed while simultaneously urging you forward and cheering you on. The book is full of hard-won practical advice, drawn not just from Meredith's own experience but from interviews with leading practitioners. I'm already recommending this book to my students and colleagues.
Bruce Lewenstein, Professor of Science Communication, Cornell University
Dennis Meredith's book is must reading for anyone tasked with helping scientists explain their research to the media. It's a thorough and insightful survey of the problems that confound the process when practiced by people who don't understand the needs of science journalists or the nuances of the profession. He provides the straight story of how it all works in the real world.
Tom Siegfried, Managing Editor, Science News
I do not exaggerate when I say that Carl Sagan, that unrivaled maestro of science (and self-) salesmanship, could have profited from this book.
Keay Davidson, Author, Carl Sagan: A Life