References and Resources

We hope you find these references and resources from Explaining Research, Second Edition useful and share them with your colleagues.

To download all references and resources as a pdf file, click on this link.

To access the online references and resources for each chapter, click on the links below.

Introduction: Explaining your research is a professional necessity

  1. Understand your audiences
  2. Plan your research communication strategy
  3. Give compelling talks
  4. Develop informative visuals
  5. Create effective poster presentations
  6. Write clear research explanations
  7. Build a quality website
  8. Develop your lay-level research communications strategy
  9. The essential news release
  10. Craft releases that tell your research story
  11. Target releases to key audiences
  12. Produce effective research photography
  13. Produce informative research videos
  14. Organize dynamic multimedia presentations
  15. Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars
  16. Write popular articles, op eds, and essays
  17. Author popular books
  18. Become a public educator
  19. Persuade administrators, donors, and legislators
  20. Parse publicity’s pros and cons
  21. Understand journalists
  22. Meet journalists’ needs
  23. Prepare for media interviews (no references for this chapter)
  24. Make the interview work for you
  25. Protect yourself from communication traps
  26. Manage media relations at scientific meetings
  27. Work with your public information officer
  28. Should you be a public scientist?